Bela Sardines

Bela Sardines is a conceptual ad campaign that repositions tinned fish through the lens of pop art. Inspired by the work of Wayne Thiebaud, the project frames Bela’s colorful packaging as both product and visual treat. The campaign includes limited edition tins, subway posters, and digital placements. A pastel palette and playful type treatments bring a sense of delight and elevation to an everyday object.