Kosa Soju

Kosa Soju is a conceptual beverage brand designed as an application of my custom typeface, Basil. This project explores how expressive typography can shape and elevate a brand’s visual identity. I developed a full branding system for Kosa, including a custom logo, refined color palette, and a complete packaging suite. The result is a bold, style-forward identity that blends playful energy with clean, intentional design—bringing personality and cohesion to every brand touchpoint.

SOFTWARE

Adobe Photoshop, Adobe Illustrator

DELIVERABLES

Logo Package Design Color Palette Brand Direction

YEAR

2025

ROLE

Branding

behance

instagram

3587 18th STREET
san francisco, ca 94110
United States

Do you like
What you see?

2025 ® caroline hallee

behance

instagram

3587 18th STREET
san francisco, ca 94110
United States

Do you like
What you see?

2025 ® caroline hallee

behance

instagram

3587 18th STREET
san francisco, ca 94110
United States

Do you like
What you see?

2025 ® caroline hallee